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Positioning kit

Find Your Positioning

Answer a few questions about how you work and what you’ve done. You’ll get a positioning kit — niche, value prop, headline, and bio — you can drop into LinkedIn, your portfolio, or a cover letter.

01 · The role

What role are you targeting?

Your whole kit is built around this — pick the role you want to be hired into.

02 · Where you point

Commit to a direction on each.

There are no wrong answers — pick a side; middle means “no signal.” Not sure what a slider means? Tap Trade-offs under it for the pros and cons.
SpecialistGeneralist
balanced
IC craftTeam leadership
balanced
On a design teamOn a product team
balanced
0→1 inventorScaling optimizer
balanced
Hands-on detailStrategic framing
balanced
Domain expertIndustry-agnostic
balanced
Scrappy startupComplex enterprise
balanced
Business (B2B)Consumer (B2C)
balanced

03 · Where you work

The landscape you operate in.

Industries you want to be known for

0/3 picked

Company stages you’ve worked in

Problem types you handle

0/5 picked

04 · What you’ve done

The evidence that makes you you.

Be specific. Generic in, generic out.
What you did, the outcome, and what made it specifically yours.
Not what you’re competent at — what pulls you in.
A prior career, a deep interest outside design, a specific skill most designers don’t have. Skip if nothing comes to mind.
Add a link and we’ll scan your site, pulling from your real projects to better customize your kit. Works best with text-based portfolios — very image- or JavaScript-heavy sites may give us less to read.