Resources

Models

Preview of Design Methodologies

Design Methodologies

Six ways to make a product — Waterfall, RITE, the Double Diamond, Design Thinking, Lean UX, and the Design Sprint — grouped by the one question behind them all: how much do you already know, and how fast must you learn? Compare them through seven lenses, from a timeline of when each emerged to a risk curve and six-trait fingerprints, then open any method to walk its process step by step.

Preview of Research Tactics

Research Tactics

Two dozen UX research and validation methods through two lenses you can toggle between — a qualitative/quantitative × behavioral/attitudinal 2×2, and an effort-vs-believability map that shows which methods buy the most trust for the least cost. Pick any method for what it is, how to run it, what it's best for, and how far to trust it.

Preview of Metrics by Value

Metrics by Value

Which results actually impress a hiring manager on a product design portfolio — ranked on one scale from low value (awards, testimonials, output shipped) to high value (behavior change, retention, financial impact). Select any point for what it is, how to get the number, and why it does or doesn't land in an interview.

Preview of UX Team Formations

UX Team Formations

The three ways design gets structured inside a product org — pooled under a UX manager, embedded in each product team, or a hybrid of the two. Tab between the formations to compare rebuilt org diagrams, the designer's-eye pros and cons of each, and how they stack up dimension by dimension.

Preview of Title Elevations Comparison

Title Elevations Comparison

How a design career deepens across ten dimensions and five levels — from developing craft, to leading product areas, to setting vision and helping run the company. Hover any level to trace it across every dimension. Adapted from Org Design for Design Orgs.

Preview of Design Positioning Kit

Design Positioning Kit

Answer a few questions about how you work and what you've done, and it drafts your positioning kit — niche, value prop, headline, and bio — ready for LinkedIn, your portfolio, or a cover letter.

Preview of The Difference Between UI, UX, and Product

The Difference Between UI, UX, and Product

UI, UX, Product, and Principal aren't nested boxes — they're four altitudes, and what separates them is where your hours go. An interactive chart of what each title means and what hiring managers look for at each one.

Preview of Getting The Interview — A Roadmap

Getting The Interview — A Roadmap

An interactive roadmap of everything that goes into landing a design interview, in the order you'd actually do it — positioning, portfolio, case studies, résumé, and LinkedIn, plus the ongoing feedback and job-search tracks. Open any stage to work its checklist, or filter to the ~14 essentials that matter most before you start applying.

Preview of From goal to metric — the HEART framework

From goal to metric — the HEART framework

The single hardest question mentees bring me: how do I measure this? Pick a HEART dimension — Happiness, Engagement, Adoption, Retention, or Task success — and it walks a fuzzy goal down to a signal and then a metric you can actually instrument.

Preview of Outputs, outcomes & impact

Outputs, outcomes & impact

The measurement mistake that reads as “activity, not results.” Pick a piece of design work and climb it from output (what you made) to outcome (what changed) to impact (what it was worth) — with the metric that proves each rung, and the assumption the climb rests on.